Layout: This term means- the way your Healthcare website Design looks like, how meaningful is the design of the website. Look and feel of a website plays really an important role to attract the clients. It shouldn't be too much fancy or too much simple. One should hire a good designing resource to get, the healthcare website built. Also it should be taken care that the website is representing the products / information about healthcare so colors should be matching the concept.
Navigation –Friendly: Navigation – it is a technical term that means to find / locate. Your healthcare website should be created in a way that, it should easy for a client to find what he / she is looking easily. If it is created in a way that one finds difficulties to find the solutions then, it reduces the interest of the client in your website.
Mention your Achievements: Always has an area in your website to mention the awards, recognitions that your brand has achieved in the Healthcare World. Clients trust that, this increases their faith and confidence in your brand. They get very much attracted towards the titles that your company has achieved and this helps your client to refer your brands to other people too.
Smart use of graphics: This point means smart use of the latest graphics that in the technical field, e.g. Using a graphic in a way that when a client hovers (keeps cursor) on a product then –name and small description of it should come below it, this will save the time of website visitor to check them separately. In a way these things can build a good impression on the client. These small things make big impressions on the client.
All the above mentioned points are few key factors that can play a huge role to get clients on your healthcare website again and again.